Unique Lead Generation for Franchisors

It struck me today as I wandered around the latest franchise exhibition at Olympia that franchising really is in good health. As more and more uncertainty over the economy pre and post Brexit pre-occupies the nation, now is really a good time for individuals to take co...

In the aftermath of the General Election in the UK that returned a minority Government many franchisors will be wondering if the political instability of a hung parliament will have any impacts on the potential recruitment of franchisees to their systems.  It’s a tough...

As the petals fall from the Valentines roses and only the soft centred chocolates are left in the box I found myself thinking about what makes the perfect match and how do we find the right partner?

Now obviously, I’m not going to delve into mysteries of love and attrac...

It’s that time of year – not one but two Franchise shows have come and gone (nearly) and franchisors are mulling over the performance of the franchise shows and reviewing how many hot prospects they got from the shows.  It feels good – doesn’t it?  The team is busy cha...

Have Franchise Shows Lost Their Value?

It struck me as I traversed the NEC recently that Franchisors seem to attend our trade shows as a chore and are only there because they are scared of not showing their faces and possibly being viewed as not part of the franchise es...

As we come to the end of the current cycle of franchise exhibitions (is it just me or is it crazy to have two shows on at the same time and then another one a few weeks later) what are franchisors going to do differently to achieve their franchise sales targets?  As I...

Having been in franchising for a good number of years I have always felt the pressure of growth.  Building a franchise network is not as simple or straightforward as it sounds.

The UK franchise market is relatively mature and all of the stats shared by the BFA and NatW...